Dr. Bill Johnson
Dr. Bill Johnson was in this exact position when he began his partnership with Impyre. The cosmetic physician and director of Innovations Medical had previously worked with another medical marketing company and expressed skepticism about the effectiveness of SEO and PPC services. When he first signed on with this company, Dr. Johnson saw a decent return on his investment, but as time passed that initial boon rapidly dwindled. Although doubtful, Dr. Johnson decided to give this “SEO stuff” one more shot with Impyre—an Internet marketing company dedicated specifically to members of the medical and healthcare communities.
Innovations Medical has been a satisfied client ever since.
The team of professionals at Impyre planned and implemented a set of marketing strategies that pinpointed and emphasized the various procedures that Innovations Medical provides. By working diligently to focus the campaign in pre-determined geographic regions, Impyre was able to ensure that local and organic Internet searches would efficiently route traffic to actionable Innovations Medical web pages.
In addition, we took over Innovations Medical’s existing pay-per-click campaign and improved upon it using the principles of Google Analytics. This process allowed us to precisely determine the origin of new company leads to eliminate over-spending in less critical areas.
Due to his position as the “online resource” for anyone searching for cosmetic procedures such as “liposuction,” Dr. Johnson now has patients flying in from across the nation.
Want to hear more about what Impyre was able to do for Innovations Medical? Check out Dr. Johnson’s video and hear it for yourself.