Social Media Marketing
Social Media continues to thrive and grow as a dominant force in the world of marketing. Impyre’s Warren Dane recently visited the Dallas Social Media club at the Angelika Theater near Mockingbird Station and witnessed the inside view into the artful approaches of spreading online influence. The presentations involved case studies from numerous companies. The cases in particular were for the Armed Forces Bowl, Chevy (at SxSW), iFratelli, Radio Shack, Wasp Barcode Technologies, and YoCunch Yogurt. Each one catered to a unique audience through the agency’s skillful methods. Let’s skip ahead to the fun part and hear the six strategies he learned from the social media club of Dallas.1. Crowd Participation
Atomic Design and Consulting handled the Armed Forces Bowl with an eventful game “find the helicopter.” They hid a toy helicopter around the stadium and challenged social media goers inside the event to find it. They cleverly placed it near the logos of their sponsors such as the trunk of a Lexus vehicle, well played Atomic Design. They challenged the crowd to find the helicopter over social media and met with great results. Not only did their efforts increase online participation but brought in a large jump in followers sure to attract an even larger following for the next Armed Forces Bowl.2. Give free stuff
Who doesn’t love freebies? Chevy not only set up booths and ran a free taxicab service around Austin, they also hosted graffiti competitions and shared the images online. Through their efforts and publicizing this through social media they made huge sales and created an astronomical amount of new Chevy owners on site as well. A notable impression made upon myself was how the Chevy case study ended with a memorable quote: “Be useful, be entertaining, or be ignored.”3. Donate to Charity
iFratelli utilized social media for an entirely different goal, donating to charity. They publicized how a percentage of their sales were going towards local charitable organizations, and ended up with an amazing outreach. One of their interactions involved a teenage girl tweeting about how hungry she was and wanted pizza, their response was something along the lines of “well @hungrypizzagirl we can’t cook you a pizza now, but if you come in on Monday we’ll donate 15% of the sales to leukemia foundations.” Low and behold that simple tweet was shared to over 14,000 people.4. Celebrities Draw Attention
Radio Shack partnered with YouTube celebrities to promote their old phone trade in program and met record numbers in a month. I’m sure you’re thinking the same thing I did: “I haven’t been to a Radio shack in ages” and I assure you the numbers don’t lie and they are finding success through social media.5. Boring Business? Associate With the Exciting!
Wasp Barcode Technologies faced the unfortunate fate of being a necessary, yet boring business. They countered this with the help of monster truck Grave Digger and promoted how they use Wasp Barcode Technologies for their inventory, everyone loves monster trucks!6. Find a niche and fill it (with yogurt)
Last but not least, YoCrunch Yogurt sought out the motherly market and aligned their brand behind healthy choices and playing with your food. By diving into the niche market of moms brought about amazing sharing for their contests and they received some interesting user generated content. They met with difficult resistance at first going up against the billion dollar yogurt industry and stood their ground well, the fact that yogurt is a billion dollar industry caught me off guard. Deliciously, deliciously off guard.
Each case study demonstrated an impressive boost in impressions for their social media profiles, not to mention a noticeable increase in sales and user interactions. The fascinating thing about each one of the six case studies is how they all took 6 individual approaches to social media and found incredible success. I’ll leave you with the impressionable motto of the Dallas social media club any social media geek can get behind: “If you get it, share it”