What Medical Professionals Need to Know About Search Engine Optimization
Search engine optimization (or SEO for short) is the act of increasing the ranking of a particular website in search engine results. An effective SEO provider can significantly increase the flow of traffic to your company website and increase the flow of patients to your door.
The trained healthcare SEO professionals at Impyre have the tools necessary to drive an ever-increasing number of potential patients to your site. Here’s how it works:
Right now, there are countless people online who are searching for the healthcare products and services that your business provides. Not only that, but they are likely to be looking for these products and services in one or more specific geographic regions.
Impyre offers targeted medical SEO campaigns that can strategically place your business in front of these individuals at the moment they need you the most. Your business can be positioned as a prime online resource for searchers within a certain geographic radius. Rather than typical advertisements and promotions that typically go unnoticed, SEO puts your medical practice or healthcare organization right in front of those who are already seeking your services.
At Impyre, our comprehensive SEO platforms can handle all aspects of the optimization process including:
Keyword ResearchFor the majority of medical practices, the number of keyword phrases (or search terms) that people might enter when looking for particular medical service or facility are vast. Impyre conducts critical keyword research to target which keywords are typically selected in order to make your SEO campaign as effective as possible.
On & Offsite OptimizationGoogle and other search engines consider a number of offsite factors that play a significant role in determining ranking. Among these factors are the number and quality of the inbound links to your site and the number of social mentions, “likes” and “tweets” that refer people directly to your site. In addition to ensuring that you have an effective company website, Impyre will produce content in offsite forums such as blogs, social media, and supplementary sites in order to improve your overall online profile. Our SEO protocols will also give your business visibility in a wide variety of map lists and directories.
AnalyticsThe results of SEO can be constantly measured and tabulated. From common keywords used to the number of inbound links created, the SEO specialists at Impyre have a wealth of information at their fingertips to constantly enhance and fine-tune your campaign for optimization.