How Your Business Can Benefit from Medical Social Media Marketing
The overwhelming popularity of today’s online social networks simply cannot be denied. The professional networking site LinkedIn currently reports over 175 million users. 800 million individuals visit YouTube each month, and Twitter presently handles more than 400 million tweets per day. And, if all of this isn’t enough to drive home the enormous marketing potential of social media, consider this: The networking giant Facebook has recently surpassed one billion unique registered users.
The full range of healthcare social media marketing services available at Impyre
By leveraging the power of various existing social platforms, a medical practice or healthcare organization can bring more traffic to its company website and more patients to its door. Personal and professional networking sites like Facebook and LinkedIn can be used to promote brand awareness, garner word-of-mouth referrals, establish authority within one’s specialty and establish new avenues of interaction with both existing and prospective patients.
Medical businesses that launch social media marketing campaigns with Impyre receive a comprehensive strategic package that includes:
Real-time monitoringBy searching social media content for relevant topics and threads, Impyre can allow your medical practice to join in theses conversations. This type of monitoring is extremely useful in promoting your brand name and managing your online reputation.
Community buildingImpyre can help you attract potential patients, valuable colleagues and other desirable individuals to your various online outlets.
AnalyticsAlways striving to make a good social media campaign better, Impyre collects a wealth of data on each marketing endeavor. Through a regular review process, our team of professionals constantly adjusts and refines individual strategies for maximum effectiveness.
The benefits of outsourcing your social media management with Impyre
Although membership to most major social media communities is free and relatively easy, effective social media marketing requires concerted effort and investment. Mounting an effective campaign is quite time-consuming. The busy schedule kept by most doctors and healthcare professionals seldom allows for the consistent, ongoing participation that social media requires. Outsourcing is a great way to overcome these issues. Impyre’s comprehensive social media services enable our healthcare clients to reap the benefits of an active online presence without the personal, time-consuming responsibility of constant social network participation.